Assoc. Prof. Michael B. DUIGNAN

Assoc. Prof. Michael B. DUIGNAN
Full Name
Assoc. Prof. Michael B. DUIGNAN
Date of birth
University of Surrey, UK
Assoc. Prof. Michael B. DUIGNAN
Professor David McGillivray holds a Chair in Event and Digital Cultures at University of the West of Scotland. His research focuses on the contemporary significance of events and festivals (sporting and cultural)as markers of identity and mechanisms for the achievements of wider economic,social and cultural externalities. He is interested in the ways in which major and mega sport events can be more effectively leveraged to produce meaningful social outcomes. He is co-author of Event Policy: From Theory to Strategy (Routledge, 2012), Event Bidding: Politics, Persuasion and Resistance (Routledge,2017) and Leveraging Disability Sport Events: Impacts, Promises and Possibilities (Routledge, 2018). He sits onthe Editorial Board of Leisure Studies.