Benny Bonsu is a Ghanaian-British global sports mediaand business leader. She was born in Ghana and raised in London, where she developed a passion for sports journalism while studying.
A graduate of IMD Business School for Management and Leadership, Switzerland, Bonsu was previously the Head of Editorial for Women’s Sports at GiveMeSport, where she led one of the most successful launches of the coverage of Women’s Sports in the UK. Upon starting this role in 2019, Benny historically became the UK’s first female sports editor. Before that, she undertook various high-profile on-air endeavors, working alongside broadcasting behemoths BBC, Sky Sports, BT Sport, Modern Times Group, London 2012 Olympics,and Alibaba.
Renowned for her charismatic, direct, and irrepressible approach to sports, she is one most respected leaders by her industry peers. Her distinguished body of work has garnered plaudits far and wide, receiving nominations and awards for “Sports Leader Under 40 of the year” and “Sportswoman of the Year” at the Baton Awards, while also a finalist in the esteemed Women’s Trust Award “Best Media Individual of the Year” category, to name a few.
Bonsu is an ambassador for the Global First LadiesAlliance, UNESCO Fit for Life, and UN Women—also a board director for Basketball England and the Sports Journalists Association.
Today, Bonsu serves as the Director of Daily Contentat The International Olympic Committee (Olympics.com and Olympic Channel TV), overseeing all content across the Olympics. She remains a prominent sports business and journalism figure, inspiring young women worldwide.
Bonsu is also a vocal advocate for diversity in sportsmedia and business.