Please Sign Up or Log In in order to Register for this activity
Please Sign Up or Log In in order to Apply for this activity
+ Apply

Educational Program for CEOs

January 7, 2024
Application Deadline
Age Range:
NOA Saudi Arabia
The registration period has ended for this program
Educational Program for CEOs


The CEOs and Directors Olympic Leadership Programme, which commenced on 14th January and will end on 25th April, organized by the Saudi Olympic Academy in collaboration with the International Olympic Academy, aims to elevate the executive expertise of Saudi sports leaders, guiding them towards unparalleled excellence in sports leadership. This initiative aims to create a legacy where visionary CEOs and Directors not only guide their organizations to triumph but also inspire a nation to embrace the transformative power of sports in Saudi society, especially in the coming years, where Saudi Arabia will be the point of reference in the organization of mega-events. Six modules consisted of lectures and seminars in the areas of strategic management and governance, sports marketing, sustainability, operational planning of mega sports events, leadership management, digital transformation, and sports technology, and structure of a contemporary leadership educational programme inspired and enhanced by the Olympic Values and Ideas, an area where the International Olympic Academy excels around the world.


Module 1 | Strategic Management and Governance

Mr Ivo Ferriani-IOC Member
Prof. Ian Henry -Loughborough University
Mr Donald Rukare -President, NOC of Uganda
Mr Mohammad Awlia, MOS


  • Sport policies and legal framewoks
  • Governance of Olympic sport organizations 
  • Strategic management tools and principles 
  • Risk management 
  • Values and ethics in Olympic sports organizations 
  • Strategic processes in Olympic sport organizations 
  • Saudi Sports Ecosystem, NSS Strategy and Governance

Module 2  | Sport Marketing and Media

Mr Guillaume Bodet -Sport Marketing and Management, University of Lyon
Mr Michael Anagnostou -Sports Management, School of Sport, Exercise and Health Sciences, Loughborough University


  • Marketing challenges for Olympic sport organizations 
  • Creating value for the Olympic sport organizations and their stakeholders 
  • Creating, building & managing sport organizations brands
  • Managing sport sponsorship

Module 3  | Financial Management & Sustainability

Mr Antonio Arimany-Secretary General, World Triathlon
Dr Mathias Schubert-Institute of Sports Science, Mainz University
Mr Nils Holmegaard – IOC Olympic Solidarity


  •   Olympic Funding 
  •   Saudi ecosystem and funding sources
  •   Sport Privatization & Investment
  •   Financial Fair Play
  •   Financial Sustainability in Sport Organizations


Module 4 | Leadership and Human Resource Management


Dr Gerald Fritz -Director, NOA of Germany
Mr Thomas Junod- Head of UEFA Academy


  • Leadership styles and theories
  • Leadership practice and self-awareness
  • Developing and Leading High Performance Teams
  • Recruitment, selection, training and development, performance management
  • Diversity and inclusion 

Module 5 | Data mining and Innovation

Mr Ben Smith-Head of International Business
Mr Steve Gera-International Business


  • Descriptive & Predictive Data Mining Analysis
  • Data Analysis in Decision Making for Management
  • Digital transformation and tools
  • Olympic Innovation Hubs

Module 6  | Strategic and operational planning of Mega Sport Events

Prof. Holger Preuss, University of Mainz
Mr Sakis Batsilas, Competition Manager, World Football Cup
Mr Riccardo Fraccari, WBSC President, IOC Esportss Commission


  • Leadership in Mega events
  • Project management
  • Opportunity and bid procedures 
  • Developing large scale programmes
  • Risk management
  • Organizing committee leading, planning, marketing, and financing
  • Sport event functional areas, operations, and implementation
  • Event wrap-up, evaluation, and legacies 

Dates of the Session

Programme Description

Applications' Deadline


Documents Required to Submit

Short Papers/Presentations


Refund Policy

Further Information

Registration Process

Step 1

Sign up or Log in
In order for you to apply for this activity, please create an account.
If you have already created an account, please Log in.

*if you plan to apply for more than one activity, please
contact the support to let us know beforehand.

Step 1.1

Read and agree to our declaration of consent
Please make sure that you've read, agreed, signed and uploaded our Declaration of Consent to the Processing of Personal Data along with the Documents of Step 2.
See Declaration

Step 2

Documents Upload
What you will need to do:
  • 1. Review which documents you must upload for your application to be considered.
  • 2. Make sure you have collected all documents. Please remember about the Declaration of consent to the Processing of Personal Data.
  • 3. Create a folder to upload your documents at Dropbox or a Google Drive
  • 4. Make sure all documents are uploaded
  • 5. After you have uploaded your documents, ensure we can access the link by pressing the option "anyone with the link can view".
  • 6. Ensure the previous step is done so we can see and review your documents.
  • 7. Copy the shareable link.
  • 8. On the bottom right, press "Upload Documents" button. A pop-up window of your profile will appear.
  • 9. At the bottom section "Upload Documents of the pop-up, please paste the link there and choose which session you are applying to. Your application is then successfully submitted.
  • 10. The IOA support team receives a notice to review your documents.
The IOA receives my documents. What happens after?
  • 11. You will receive a status update email with further guidance on how to proceed with your application.
  • a. How do I upload my files to Google Drive and share the link with the IOA? See here
  • b. How do I upload on Dropbox and share the link with the IOA? See here
    Upload Documents

    Step 3

    Payment cart will appear here after IOA team reviews & approves your documents.
    *Once accepted to the program you will need to pay the participation fee on secure your spot.

    Step 4

    Share your travel and personal information
    Share your flight details for airport pickup by the IOA team and your dietary restrictions so that we can accommodate your needs accordingly.
    The button to fill out your food and travel info will appear after your complete step 3.
    Travel Personal Info