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Educational Program for CEOs

January 7, 2024
Application Deadline
Riyahd
Age Range:
Sponsors:
NOA Saudi Arabia
Organizer:
The registration period has ended for this program
Educational Program for CEOs

Introduction

The CEOs and Directors Olympic Leadership Programme, which commenced on 14th January and will end on 25th April, organized by the Saudi Olympic Academy in collaboration with the International Olympic Academy, aims to elevate the executive expertise of Saudi sports leaders, guiding them towards unparalleled excellence in sports leadership. This initiative aims to create a legacy where visionary CEOs and Directors not only guide their organizations to triumph but also inspire a nation to embrace the transformative power of sports in Saudi society, especially in the coming years, where Saudi Arabia will be the point of reference in the organization of mega-events. Six modules consisted of lectures and seminars in the areas of strategic management and governance, sports marketing, sustainability, operational planning of mega sports events, leadership management, digital transformation, and sports technology, and structure of a contemporary leadership educational programme inspired and enhanced by the Olympic Values and Ideas, an area where the International Olympic Academy excels around the world.

Topic

Module 1 | Strategic Management and Governance

Mr Ivo Ferriani-IOC Member
Prof. Ian Henry -Loughborough University
Mr Donald Rukare -President, NOC of Uganda
Mr Mohammad Awlia, MOS

Topics:

  • Sport policies and legal framewoks
  • Governance of Olympic sport organizations 
  • Strategic management tools and principles 
  • Risk management 
  • Values and ethics in Olympic sports organizations 
  • Strategic processes in Olympic sport organizations 
  • Saudi Sports Ecosystem, NSS Strategy and Governance


Module 2  | Sport Marketing and Media

Mr Guillaume Bodet -Sport Marketing and Management, University of Lyon
Mr Michael Anagnostou -Sports Management, School of Sport, Exercise and Health Sciences, Loughborough University

Topics:

  • Marketing challenges for Olympic sport organizations 
  • Creating value for the Olympic sport organizations and their stakeholders 
  • Creating, building & managing sport organizations brands
  • Managing sport sponsorship

Module 3  | Financial Management & Sustainability

Mr Antonio Arimany-Secretary General, World Triathlon
Dr Mathias Schubert-Institute of Sports Science, Mainz University
Mr Nils Holmegaard – IOC Olympic Solidarity


Topics:

  •   Olympic Funding 
  •   Saudi ecosystem and funding sources
  •   Sport Privatization & Investment
  •   Financial Fair Play
  •   Financial Sustainability in Sport Organizations

  

Module 4 | Leadership and Human Resource Management

          

Dr Gerald Fritz -Director, NOA of Germany
Mr Thomas Junod- Head of UEFA Academy

Topics:

  • Leadership styles and theories
  • Leadership practice and self-awareness
  • Developing and Leading High Performance Teams
  • Recruitment, selection, training and development, performance management
  • Diversity and inclusion 

Module 5 | Data mining and Innovation

Mr Ben Smith-Head of International Business
Mr Steve Gera-International Business

Topics:

  • Descriptive & Predictive Data Mining Analysis
  • Data Analysis in Decision Making for Management
  • Digital transformation and tools
  • Olympic Innovation Hubs


Module 6  | Strategic and operational planning of Mega Sport Events

Prof. Holger Preuss, University of Mainz
Mr Sakis Batsilas, Competition Manager, World Football Cup
Mr Riccardo Fraccari, WBSC President, IOC Esportss Commission

Topics:

  • Leadership in Mega events
  • Project management
  • Opportunity and bid procedures 
  • Developing large scale programmes
  • Risk management
  • Organizing committee leading, planning, marketing, and financing
  • Sport event functional areas, operations, and implementation
  • Event wrap-up, evaluation, and legacies 

Dates of the Session

Programme Description

Applications' Deadline

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Documents Required to Submit

Short Papers/Presentations

Expenses

Refund Policy

Further Information

Registration Process

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