FOR SECRETARY GENERALS AND OFFICIALS OF NATIONAL FEDERATIONS/NOCS

The Bahrain Olympic Academy in cooperation with the International Olympic Academy has launched the first educational programme in Bahrain under the title “Advanced Olympic Studies Diploma”, addressed to officials of the Bahrain Olympic Committee and the National Federations. The Advanced Olympic Studies Diploma programme, which represents a commitment to fostering educational knowledge, critical thinking, and scientific exploration in the realm of sports and Olympic studies, will delve into current topics of the Olympic Movement. This pioneering initiative represents a significant step forward in Bahrain's commitment to cultivating academic excellence and promoting Olympic values throughout the region. More specifically, through specially designed 8 modules, the participants will have the opportunity to be engaged with the strategic and operational planning of mega sport events, examining challenges and opportunities inherent in hosting events of such magnitude as well as strategic marketing, focusing on the power of branding and enhancing the commercial value of sporting properties. A central theme of the diploma also concerns financial management and sustainability, with an eye towards fostering economic resilience and social impact. In addition, it will examine the evolving role of the athlete in society, considering the intersection of sport with broader social, cultural and ethical issues, and explore issues on leadership, cultivating a culture of excellence within sporting organizations. Finally, the role of sport will be analyzed as a vehicle for fostering dialogue, understanding and cooperation across borders, from soft power to cultural diplomacy.